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GameStop Holiday 2021

Campaign

Joy To Your Worlds - GameStop Holiday 2021 creative inspired by isometric games, such as Bastion and Transistor. Each seasonal sale was given its own “world” with creatures, elements, and a Santa NPC (Black Friday, Holiday, Cyber Week).

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 Individual assets were created so that they could be assembled to cater to specific marketing needs.

Individual assets were created so that they could be assembled to cater to specific marketing needs.

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Black Friday & Cyber Week Worlds

Black Friday & Cyber Week Worlds

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 Style is kept consistent throughout each different retail period, but the theme, color scheme, and characters change - mimics different maps or levels in the same video game.

Style is kept consistent throughout each different retail period, but the theme, color scheme, and characters change - mimics different maps or levels in the same video game.