
GameStop Holiday 2021
Art Direction, Campaign, Illustration
Joy To Your Worlds - GameStop Holiday 2021 creative inspired by isometric games, such as Bastion and Transistor. Each seasonal sale was given its own “world” with creatures, elements, and a Santa NPC (Black Friday, Holiday, Cyber Week).


Individual assets were created so that they could be assembled to cater to specific marketing needs.








Black Friday & Cyber Week Worlds



Style is kept consistent throughout each different retail period, but the theme, color scheme, and characters change - mimics different maps or levels in the same video game.