This program celebrates the players and their heritage under AANHPI (Asian American, Native Hawaiian, Pacific Islander). The design focuses on the “home” of each culture, pulling inspiration from the beautiful and colorful environments.
Carried the destination aspect of the designs throughout the player art. Was also able to include a cool detail in the NFL where players can include the flag of their heritage on their helmet.
Pack reveals are short animation sequences that lead into revealing player cards. I put together a storyboard and art direction for our external partners. The AANHPI pack reveal leans on the exploration of the diverse foliage that are an integral part of AANHPI culture.